"Full disclosure: We've totally gushed over Microsoft's microsites before. We can't help it — what better way to revitalize an old-school brand than with a blog that boasts beautiful, interactive, and inspiring branded content? Plus, the square images in the layout of these stories are reminiscent of the Microsoft logo. This helps it achieve valuable brand consistency.Microsoft Work & Life is also a prime example of how a business blog can be a major asset for an overall rebrand. In recent years, Microsoft has worked to humanize its brand, largely in response to a rivalry with Apple.The "Work & Life" microsite has a simple tagline — "Learn how we're helping people stay connected, engaged and productive — at work, at school, at home and at play." It's the softer side of Microsoft, so to speak.